Creating the Future of the Face

we are orveon

A collective of premium cosmetics brands co-created to champion
bold progress for beauty, for
the planet, and for you.

A collective of
premium cosmetics brands co-created
to champion bold progress for beauty, for the planet, and for
you.

A collective of premium cosmetics brands co-created to champion bold
progress for beauty, for the
planet, and for you.

A collective of premium cosmetics brands co-created to champion
bold progress for beauty, for the planet, and for
you.

Our collective

creator of clean beauty
visit bareminerals
Pioneer of the Flawless Face
visit laura mercier
Big. Bold. Sexy.
visit buxom
Our sustainable vision

Impact from the inside out

When it comes to sustainability, we believe it’s what’s on the inside that drives lasting change. Look inside Orveon, and you’ll find more than a global collective of face care experts—you’ll find a community of changemakers, putting a shared passion for beauty to work to make the world a more beautiful place.

Caring for people

What if a beauty company did more than make people feel beautiful—what if it improved their quality of life? We seek to go beyond the beauty counter to work hands-on with communities in need, supporting their journey toward healthy, sustainable lifestyles.

Caring for the planet

Our ambition is to transcend traditional techniques by considering the planet as a key stakeholder in all ingredient, manufacturing, and packaging innovations. Over time, this will transform our environmental impact, leading the way to a lighter, cleaner industry.

Who We Are

Meet our community

Orveon in the Press

Co-creating cultural change

Happi

Orveon Is the New Home for bareMinerals, Buxom and Laura Mercier

The new organization is putting a plan in place to succeed in the beauty business.

Happi

Orveon To Open Corporate Office in Ohio

Will immediately begin hiring for 150 staffers for financial planning, human resources, supply chain and more at the new Columbus office.

Forbes

Advent Unveils Orveon As Platform For Shiseido Acquisitions And Future Brand Purchases

The new beauty firm Orveon wants to be "the future of the face" with color cosmetics, skin care and wellness brands.

WWD

Inside Pascal Houdayer’s Game Plan for Orveon

Pascal Houdayer, chief executive officer of the newly created Orveon, outlined his vision for the years ahead.

Global Cosmetics Industry Magazine

Advent's Orveon Acquires bareMinerals, BUXOM and Laura Mercier from Shiseido

Advent International's newly created New York-based Orveon has acquired bareMinerals, BUXOM and Laura Mercier from Shiseido Americas.

Cosmetics Design

Orveon CEO Thoughts on AI and Tech in Beauty

Virtual Shopping and Shopping for a Virtual Word

Glossy

What’s next for BareMinerals, Laura Mercier and Buxom post-Shiseido

After their acquisition from Shiseido by a private equity firm in 2021, makeup brands BareMinerals, Laura Mercier and Buxom are in for a refresh.

Orveon

Advent International Announces Launch of Orveon, Closing of Agreement with Shiseido Americas

Orveon unites iconic cosmetics brands bareMinerals, BUXOM and Laura Mercier to pave the future of the industry and change beauty for the better.

Business Wire

Advent International to Acquire bareMinerals, BUXOM, and Laura Mercier from Shiseido Americas

Acquisition of three iconic cosmetics brands to create a leading beauty company in the $17 billion color cosmetics market.

Cosmetics Design

Advent to buy Shiseido’s bareMinerals, BUXOM and Laura Mercier brands

Global private equity firm Advent International is set to acquire three top Shiseido America cosmetics brands: bareMinerals, BUXOM and Laura Mercier.

Glossy

Beauty & Wellness Briefing: A look at PE firm Advent International’s beauty ambitions

This week, Glossy takes a look at private equity firm Advent International, including its acquisition of three Shiseido Americas brands and the exit of its bond-building hair-care brand Olaplex.

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