Meet the Executive Committee

Our sustainable vision

Our leadership is committed to serve the Orveon ecosystem, driven by our purpose and values to change beauty for the better (people and planet) as a sustainable face care expert collective.

MEET OUR LEADERSHIP

Executive Committee

Neela Montgomery
Chief Executive Officer

Neela Montgomery is the Chief Executive Officer at Orveon and is responsible for leading and executing Orveon’s strategy and overseeing all company operations. She has nearly 20 years of experience leading, scaling and transforming vibrant consumer businesses globally.  

Previously, Neela served as Executive Vice President at CVS Health and President of CVS Pharmacy, CEO of Crate & Barrel Holdings, a member of the Executive Board of Otto Group, Executive Chairwoman across five Otto Group operating companies, and she held various leadership positions during her 12 years at Tesco PLC. She most recently served as a Board Partner at Greycroft, a leading venture capital firm.  

Neela studied English Literature at Oxford University and holds an M.B.A from INSEAD in France and Singapore. She is a member of the Board of Directors of Logitech, Squarespace and Fetch. 

Neela Montgomery
Chief Executive Officer
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Salima Popatia
Chief Digital Officer

Salima Popatia serves as the Chief Digital Officer for Orveon, responsible for architecting digital consumer strategies using data-driven insights and connected technologies.

Salima is an entrepreneurial executive with over 20 years experience in digital branding and customer-first strategies. Passionate for brands with purpose and driving strategic balance between creativity and commerce to meet the needs of the evolving consumer. A consumer data expert with strong acumen in e-commerce platforms and marketing technologies, innovating across performance and CRM marketing channels to drive growth.

She has led companies in all phases of growth, from being a founder to scaling businesses and turning around P&Ls to driving incremental growth within large enterprise level organizations.

Salima graduated from the Stern School of Business at NYU. She is married with two children and lives in Jersey City.

Salima Popatia
Chief Digital Officer
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Diane Kim
Global Brand President

Diane Kim joined Orveon and its Executive Committee as the Global President, responsible for leading the overall vision, strategy and direction for the three brands. Diane is a seasoned business executive with 25+ years in the beauty and fashion industry. She is a commercially minded brand architect with a deep understanding of the global beauty sector and prestige consumer.

She brings to the Group broad global marketing and brand management experience across diverse companies and business models. Working with startup ventures, private equity backed businesses, publicly traded global corporations and multi-nationals during her tenure at various organizations such as Donna Karan International, Manzanita Capital, The Estee Lauder Companies, Yves Saint Laurent Beauty and most recently Yatsen Group as Global President of Eve Lom Skincare.

Diane Kim
Global Brand President
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Richard Jones
Chief Supply Chain Officer

Rich is Chief Supply Chain Officer at Orveon with responsibility for Product Planning, Procurement, Manufacturing, Quality and Logistics. He has over 30 years of operations experience in consumer goods with 20 years in beauty with companies such as Unilever, L’Oréal or Coty. He also worked in private equity portfolio companies for ca. 5 years. Rich is a US and British Citizen who has lived and worked in UK, Europe, and the US.

Richard Jones
Chief Supply Chain Officer
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Marco Ficarelli
Chief Revenue Officer - International

Marco Ficarelli is Chief Revenue Officer, International and his role is to build the future strategy of profitable revenue growth for the entire Company business. He is an accomplished senior executive with 25 years of experience in FMCG Businesses of which the last 14 in Beauty, managing Luxury, Professional & Consumer divisions. Result-driven and with strong ability to work and lead teams under pressure in fast changing environments, he holds a recognized track record of achieving exceptional outcomes and business transformations in HQs, Regions and Local Markets Senior Management roles. He can combine strong Brand Building competencies with an in-depth Omni-Channel knowledge, a Multi Geographies Experience, and a Strong Entrepreneurial Spirit. Marco graduated cum laude at the Luiss Guido Carli University and he is a true Global citizen who worked and lived in 4 different Continents.

Marco Ficarelli
Chief Revenue Officer - International
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